Amazon expands its kids’ subscription box service in a big way
Amazon Prime members — specifically those with young children — are getting another perk.
The online giant on Tuesday expanded its subscription box of board books for children to all Prime members in the United States. The Prime Book Box program was initially introduced in May as an invitation-only program for Prime members in the U.S.
The program offers two options. The first subscription curates board books for children under 2 years old, the second targets hardcover books to readers between 3 and 12 years old. Each delivery contains two hardcover books or four board books, depending on the child’s age.
Here’s how the program works: Prime members create a profile that reveals their young readers’ preferences, and then they choose if they would like to receive a box every one, two or three months. Members can preview a list of curated titles and customize their box, or Amazon editors can curate the shipment. (The company refers to users’ recent purchase histories to avoid duplicating titles.)
Customers receive a preview email of books, and have five days to review the order and make changes via a link embedded in the message. Members can also skip a box and change the frequency of deliveries in their profile. Once the box arrives, customers have 30 days to return any items.
The service runs $22.99 plus tax per box, which is up to 35% off list price. All boxes are eligible for free two-day shipping.
The Prime Book Box bolsters the online retailer’s other subscription services. For example, Amazon features beauty boxes sponsored by Julep and Allure, respectively, as well as its Carnivore Club, a box that contains a selection of handcrafted cured meats.
In May, Amazon launched its “Sample Box,” which enables Prime members to purchase samples across a variety of categories, including beverages and food, sports nutrition, beauty and grooming, baby, personal care and household, and vitamins and supplements.
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Sears’ partnership with Amazon shifts into higher gear
Sears is taking its ship-to-store tire program with Amazon nationwide.
The department store retailer is expanding a partnership with Amazon that enables customers to receive full-service tire installation and balancing at Sears Auto Centers for any brand of tires purchased on Amazon. The program, called Ship-to-Store, was introduced in 47 stores in May. The company is now expanding the service to all stores nationwide, including those located in Alaska and Hawaii.
The ship-to-store program is integrated within Amazon’s checkout process. Customers select the tires on Amazon, in addition to their local Sears Auto Center location and the preferred date and time for the tire installation. The Sears Auto Center then contacts the customer to confirm their appointment.
“Our competitive bundled price for tire installation, which includes the installation of the tire, wheel balancing, valve stem or tire pressure monitor rebuild kit and the tire disposal fee is resonating with these customers,” said Mike McCarthy, VP and general manager of Sears Automotive.
“We’re thrilled to extend this valuable service across even more areas and into hundreds of additional stores,” McCarthy added. “By working with Amazon, we’re proud to further meet and surpass that commitment, thanks to the ease and convenience of their program.”
This is not the first time Amazon has teamed up with a traditional retailer. Through a deal with Kohl’s, the department store retailer accepts Amazon.com returns at 82 stores in Los Angeles and Chicago. The department store retailer also features an Amazon “smart home experience’ in-store shop in 10 select Kohl’s locations across the Los Angeles and Chicago areas. These stores also integrated the Amazon returns program into the overall Amazon experience, which is located prominently at the front of the store.
This summer, the online giant also began selling its newest generation of Amazon’s Fire TV Edition smart televisions in Best Buy stores across the United States and Canada and online. Through the partnership, Best Buy also became a third-party seller on Amazon.
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Amazon Go opens its second location
The second Amazon Go store has opened its doors —ahead of schedule.
On Monday, the online giant opened its second cashier-less Amazon Go convenience store in its hometown of Seattle.
The new c-store opened ahead of its originally projected fall timeline, and is 1,450 sq. ft. — smaller than originally reported. (Earlier reports had the store at 3,000 sq. ft., which was approximately 70% larger than the original store, which opened to the public in January.)
The new location will operate between 7 a.m. and 7 p.m. Monday through Friday, and features a limited menu of ready-to-eat breakfast, lunch dinner and snack items, as well as Amazon meal kits. Unlike the original store, the new location doesn’t feature a working kitchen or liquor section, according to The Verge.
To shop the store, shoppers launch the Amazon Go app on their mobile device as they enter, and take the products they want off of store shelves. Amazon’s “walk out” technology automatically detects when products are taken off (or returned) to the shelves, and keeps track of them in a virtual cart.
When customers are done shopping, they just leave the store. Shortly after, they receive a digital receipt and their Amazon account is also charged for the order, according to the website.
Amazon plans to expand the concept into other cities, including Chicago and San Francisco.
Other retailers are making plans to take on Amazon with their own cashierless concepts. For example, Walmart is developing a 32,000 sq. ft., technology-driven store focused on fresh foods and digital technology. The new location, which will set up shop in Dallas, will feature a digital experience, including the company’s Scan & Go mobile self-checkout system, and digital signage. It will also feature fast membership sign-up process, along with self-serve returns, and same-day pickup and delivery options.
The club will also have an assortment of between 1,000 to 2,000 items. These will be comprised of convenience items, fresh foods, grab-and-go meals, and consumable items members buy most frequently.
i wonder having a store would affect their price