TECHNOLOGY

Amazon gives an entire town free Prime membership

BY Marianne Wilson

Talk about a clever self-promotion.

Amazon is celebrating the streaming debut of its award-winning movie “Manchester by the Sea” by giving every single home in the small Massachusetts town that provided its setting with a year’s free subscription to Amazon Prime. And as an added bonus, the company is throwing in a three-pack of Wickedly Prime popcorn.

In a press release, Amazon said it is sending a gift box to every home in Manchester-by-the Sea this week. Customers will receive a code to claim their one-year Prime membership and popcorn. The film was produced by Amazon Studios.

“Oscar winning ‘Manchester by the Sea’ is coming to Prime Video on May 5, and we wanted customers in the town to enjoy popcorn and a movie on us,” said Greg Hart, VP of Amazon Video, worldwide. “’Manchester by the Sea’ is a masterpiece representing the best of cinematic storytelling. In other words, it is wicked awesome.”

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