TECHNOLOGY

Amazon partners to give third-party sellers first-class capabilities

BY Dan Berthiaume

Third-party sellers on Amazon have a new platform available to support operations.

Amazon is partnering with Adobe to provide third-party sellers Magento Commerce-branded stores. The new Magento e-commerce solution runs on Amazon Web Services (AWS) cloud infrastructure and is designed to give sellers a seamless way to grow their business and manage their online presence across Amazon.com and their own storefront.

In addition, the new offering is intended to deliver faster page load times and better conversions, as well as the ability to scale for peak shopping periods such as Cyber Monday. Serverless, cloud-based infrastructure is designed to enable quick deployment of features such as one-click checkout and dynamic media.

Furthermore, native integration with Amazon Pay provides the same secure payment experience as Amazon.com, while native integration with Fulfillment by Amazon lets third-party sellers ship using Amazon’s logistics infrastructure. Native integrations also automatically sync product specs and attributes stored in Amazon Marketplace. Leveraging Magento business intelligence, third-party sellers can obtain access to advanced performance metrics and analytical insights.

“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow and build loyalty,” said Jason Woosley, VP of commerce product and platform, Adobe. “Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.”

“We are excited to support Magento Commerce branded stores for Amazon sellers, which builds on our long-running collaboration with Adobe,” said Terry Wise, VP, channels and alliances, Amazon Web Services Inc. “Powered by AWS, this launch will provide sellers a seamless way to grow their business and scale for peak shopping periods.”

The new offering is available now in North America and will extend to customers in Europe in the coming months. This offering complements the Amazon Sales Channel in Magento Commerce, which allows Magento customers in the Amazon Marketplace to quickly integrate their catalog and start managing listings directly from their Magento admin panel. It is available today for free download on the Magento Marketplace for Magento Commerce Pro and Magento Open Source 2.2.4 (and later) customers.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Do you expect your business to be challenged by the ongoing escalation of the the heightened U.S.-China trade dispute?