Amazon setting up shop—inside model homes

BY Marianne Wilson

Amazon wants to show prospective home owners just how its Alexa device and other solutions can fit into their everyday lives.

The tech giant announced it is opening “Amazon Experience Centers” within select Lennar model homes across the United States. The homes will be Alexa-enabled, which means customers can ask Alexa to control the television, lights, thermostat, shades, and more.

Customers can experience just how easy it can be to reorder household essentials with a press of an Amazon Dash Button, listen or watch Prime content with Fire TV or schedule on-demand home services through Amazon Home Services, according to Amazon. The centers are now open in Lennar model homes in Atlanta, Dallas, Los Angeles, Miami, Orlando, San Francisco, Seattle, and Washington, D.C., with more to be added.

“We wanted customers to experience a real home environment that showcases the convenience of the Alexa smart home experience, great entertainment available with Prime, and Home Services,” said Nish Lathia, general manager, Amazon Services.

In the Lenar model-home setting, customers can experience how Alexa, Prime, and Amazon services come together to help them:

• Control smart home devices with just their voice;
• Control smart home devices with just their voice;
• Incorporate entertainment into their daily lives, and
• Save time by putting their home on auto-pilot.

The centers, which feature the latest products and experiences, are set up by Amazon experts, who are described by the company as employees specially trained on the latest technology and passionate about helping customers.


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