TECHNOLOGY

Beauty retailer gets ‘virtual makeover’

BY Deena M. Amato-McCoy

A new kind of makeup consultant is assisting shoppers at Watsons Shanghai.

The health and beauty retailer’s flagship store in Shanghai now features a makeover kiosk. Equipped with the Consultation Mode augmented reality app from YouCam Makeup, the device enables shoppers to try on over 30 different products from their favorite makeup brands, including MaxFactor, Maybelline, and KATE Cosmetics.

Using Consultation Mode to digital display beauty products, Watsons enables customers to easily select and test colors and styles with true-to-life effects.

By leveraging AR, the retailer is transforming the in-store product discovery and selection process; increasing customer confidence before shoppers make a purchase decision, and driving higher customer satisfaction.

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