TECHNOLOGY

Brookshire Grocery brings groceries to the curb

BY Dan Berthiaume

Brookshire Grocery Co. is rolling out curbside pickup on a wide scale.

The Texas-based food retailer has rolled out online ordering with curbside pickup service to 100 stores in its Brookshire’s, Super 1 Foods and Fresh by Brookshire’s banners. After initially piloting curbside pickup in late 2017 at a Fresh by Brookshire’s store in Tyler, Texas, the company expanded the service to dozens of Super 1 Foods stores during summer 2018.

Since December 2018, Brookshire has introduced curbside pickup at 60 Brookshire’s Food Stores, including launches at seven locations on Feb. 27.

Brookshire customers can order, pay and schedule pick-up times at select stores via website or mobile app.

Personal shoppers fill customers’ orders by selecting the freshest products available and following any special instructions. They then text or call customers with any questions about their selections and to notify them when their order is ready for pickup.

Brookshire is supporting curbside pickup with the Mercatus retail platform. The grocer had previously been leveraging Mercatus technology for other online and store-based activities in all of its banners.

“At BGC, we are focused on creating and delivering exceptional experiences and value for our customers,” said John D’Anna, chief strategy officer, Brookshire Grocery Co. “This commitment is reflected in the newly enhanced online and in-store shopping experiences we’re proud to offer customers across all of our banners, and we are excited to have introduced Curbside in the majority of our locations.”

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