Chico’s rolls out digital tools to enhance customer experience online and off
Chico's FAS is partnering with Salesfloor to improve the customer shopping experience across all its brands.
The women’s apparel retailer is implementing a suite of new digital engagement tools at designated Chico's, White House | Black Market, Soma and Chico's Off the Rack locations in the U.S. and Canada. The capabilities, being implemented in partnership with Salesfloor, are designed to enable a highly personalized shopping experience and superior service levels, whether online or in-store. The new digital tools and apps include associate engagement tools to connect with customers via email, social media, and SMS/messaging apps.
In addition, live shopping apps are being embedded on the websites for Chico's, White House | Black Market, Soma and Chico's Off the Rack that allow online customers to receive curated looks as they are being assisted live by their local store associate. And online storefronts will provide customers the ability to shop on an associate's personalized website with curated product recommendations and services.
The suite of engagement tools has already begun to roll out at select locations in the U.S. The roll out will continue through the second quarter of 2019.
"We are excited by these new digital capabilities, to further advance our clienteling efforts by providing our customers with a more robust personalized experience and the ability to engage with our associates anywhere, and on any device,” said Ann Joyce, chief customer officer and executive VP of technology, Chico’s FAS. “These new tools are just one way we are demonstrating our commitment to innovating, modernizing and digitizing the retail experience across our brands.”
The women’s apparel retailer is implementing a suite of new digital engagement tools at designated Chico's, White House | Black Market, Soma and Chico's Off the Rack locations in the U.S. and Canada. The capabilities, being implemented in partnership with Salesfloor, are designed to enable a highly personalized shopping experience and superior service levels, whether online or in-store. The new digital tools and apps include associate engagement tools to connect with customers via email, social media, and SMS/messaging apps.
In addition, live shopping apps are being embedded on the websites for Chico's, White House | Black Market, Soma and Chico's Off the Rack that allow online customers to receive curated looks as they are being assisted live by their local store associate. And online storefronts will provide customers the ability to shop on an associate's personalized website with curated product recommendations and services.
The suite of engagement tools has already begun to roll out at select locations in the U.S. The roll out will continue through the second quarter of 2019.
"We are excited by these new digital capabilities, to further advance our clienteling efforts by providing our customers with a more robust personalized experience and the ability to engage with our associates anywhere, and on any device,” said Ann Joyce, chief customer officer and executive VP of technology, Chico’s FAS. “These new tools are just one way we are demonstrating our commitment to innovating, modernizing and digitizing the retail experience across our brands.”