TECHNOLOGY

CVS commits to more in-store customer engagement

BY Deena M. Amato-McCoy

CVS Health is making a move to deliver more in-store digital experiences.

Through a partnership with Toshiba Global Commerce Solutions, CVS Pharmacy added a new digital commerce platform that will help drive in-store customer engagement. The TCx Elevate is a thin client platform that supports consumer self-scanning experiences, associate mobile POS and visual tools that can be used across store departments, including pharmacy.

The platform will also help CVS unify and enhance its existing commerce infrastructure without having to modify the underlying business logic or process. This includes integrating disparate applications, use cases and POS-related engagement, a move that will deliver more seamless and cohesive in-store commerce experiences.

In addition, the solution will enable the retailer to gather actionable insights needed to create a frictionless checkout. The platform will also help the company to stay on pace to its “commitment to enhance the customer experience through continuous innovation,” said Ray Auger, senior VP, retail systems, CVS Health.

Overall, the solution will keep the company on track to face “increasing demands, and respond quickly to both heightened market pressures and evolving consumer expectations,” said Bill Campbell, VP, head of Americas, Toshiba Global Commerce Solutions.

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