TECHNOLOGY

David’s Tea reaches for the cloud

BY Deena M. Amato-McCoy

David’s Tea is moving one step closer to offering a unified commerce shopping experience.

The specialty retailer is implementing Salesforce Commerce Cloud to manage its evolving omnichannel operation. The platform will manage digital processes, and enable the company to engage with customers both online and in-store. Digital commerce consulting and service company Mobizcorp designed and implemented the platform.

Limited by a legacy system, David’s Tea needed a platform that would support rapid growth, and provide a foundation for its evolving omnichannel experience. A cloud-based platform will also enable the retailer to build personalized retail experiences for shoppers across web, mobile, social media and in-store.

A cloud-based platform’s stability will also offer reliability during peak sales periods, enable the company to engage with existing and new customers, and drive traffic and website conversion. In addition, the architecture will connect omnichannel gift cards and personalized digital promotions to over 200 stores across Canada and the United States, and extend the brand globally.

David’s Tea operates 240 stores throughout Canada and the United States.

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