TECHNOLOGY

Exclusive CSA Webinar: ‘Retail’s Point of No Return’

BY CSA Staff

Doug Stephens, one of the world’s leading retail and consumer futurists, will take center stage in a special webinar on Thursday, August 16, 2 p.m. EDT. Stephens, whose clients include Walmart and Google, will share actionable insights on the realities facing retailers in the new era, and also outline the five biggest hurdles they need to overcome in order to truly reinvent their customer experience.

Register now for this highly visual and fast-paced Webinar, sponsored by Chain Store Age and Century Link, which will offer a compelling view of a future in which every aspect of the retail experience is being radically transformed. For more information and to register, click here.

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TECHNOLOGY

Duluth Trading ups its digital shopping experience

BY Deena M. Amato-McCoy

The completion of two major IT projects is helping Duluth Trading Company offer a more personalized shopping journey to digital customers.

The lifestyle brand of men’s and women’s casual clothing, workwear and accessories has implemented a new e-commerce platform that supports a better mobile, tablet and desktop shopping experience. It also allows for more flexible content management, and an increased ability to personalize outreach to customers.

The completion comes on the heels of an overhaul of the company’s order management system, which gives Duluth Trading better customer visibility across all channels. It also provides the tools needed to roll out ship-from-store, buy online, pick-up in stores, and omnichannel returns programs.

Both projects are working in tandem to enhance customers’ digital shopping experience —a strategic piece of the company’s long-term business, and competitive growth plans, according to Duluth.

“We are excited to present our customers with a new website, based on a state-of-the art e-commerce platform, which is now fully operational and delivering enhanced functionality,” said Stephanie Pugliese, CEO, Duluth Trading. “I am very proud that our team has successfully implemented two major IT projects since the beginning of this year. This will benefit our customers with greater flexibility and convenience, as well as enhancing our operational efficiency and generating new sales opportunities through improved gift cards and other offerings.”

The online upgrades coincide the company’s growth plan. The company is on pace to open 100 stores in five years. Fifteen locations are planned to open in 2018.

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Walmart improves its marketplace returns process — for customers and sellers

BY CSA Staff

A discount giant wants to make online returns even less of a hassle.

Starting this fall, customers buying items from third parties on Walmart.com will be able to print shipping labels directly from the website and clearly see the return policies for individual items online, according to CNBC, which obtained a memo that Walmart sent to sellers.

Soon, marketplace sellers will also be able to use the company’s “‘Returns Shipping Service,” which offers special discounted shipping rates. Despite these changes, sellers will still have the ability to to set returns windows and shipping fees.

The improvements come almost a year after Amazon changed its own returns and refunds processes, a move that sparked outrage from third-party sellers, the report added.

To read more, click here.

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