Extra, extra, read all about working life with Staples
Staples Inc. is continuing its repositioning as a provider of “worklife” products and services with a multimedia platform including a new quarterly magazine and events.
Staples is launching Staples Worklife, a quarterly digital and print magazine for professionals the retailer says is “designed to spark conversation and serve as a resource among working professionals.” Staples created the publication as an extension of the worklife brand transformation introduced earlier this year.
“Put simply, our business customers are looking for ways to improve their worklives. They told us they want solutions to be more productive and connected at work,” said Marshall Warkentin, chief marketing officer, Staples. “At Staples, we’re uniquely positioned to bring together solutions to millions of working professionals and to bring a sense of community to work. We’re here to better worklives, whether in an office or anywhere else — that’s why we’re introducing Staples Worklife.”
The inaugural issue includes an interview with bestselling author Daniel Pink, who shares his tips on motivation mistakes and how to correct them. Additional articles in the premiere issue include: “Under Pressure,” tactics for calming company culture; “Making Peace,” a guide to managing workplace conflict; and a recurring feature called “The Decider,” a flowchart that in this issue will help readers answer the question — do I really need to go to that meeting?
The magazine’s initial circulation of 250,000 copies is targeted toward business customers. Later this summer, Staples will launch an accompanying “Staples Worklife” podcast and e-newsletter. Following the premier issue, Staples Worklife will expand beyond a magazine to include events and a digital community.
The first Staples Worklife industry event will take place in Boston, featuring panels on worklife topics related to productivity, connectivity and inspiration. The event, held in partnership with FastCo Works, Fast Company’s branding content studio, will include product brand experiences and networking sessions with Staples customers, business professionals and other influencers. Panel topics will include diversity in action and riding the waves of industry disruption.
Other new products and services Staples has recently introduced to support its repositioned brand include a coworking concept, called Staples Studio, aimed at small businesses, entrepreneurs and commuters. Staples Studio includes amenities such as private or shared offices, a stocked kitchen, and access to a podcasting studio.