Extreme value grocer places premium on supplier connectivity
Grocery Outlet is supporting deep discount prices by implementing a product discovery platform.
The California-based extreme value grocery chain is leveraging the RangeMe platform to instantly connect with suppliers. As a result, Grocery Outlet can now search more than 150,000 product suppliers and over 600,000 products. These include items that have undergone packaging changes, production overruns or closeouts, and are available at discount prices. Grocery Outlet can then pass savings on to its value-conscious customers.
Grocery Outlet also utilizes RangeMe to locate discount products that fall under natural, organic, specialty, and healthy labels to stock the assortment of more than 500 “Nosh” items offered at each store.
“We are committed to bringing our customers premium products at tremendous value,” said Steve Wilson, senior VP of purchasing for Grocery Outlet. “And part of that commitment relies on having access to an abundance of suppliers who have high-quality, singular products at the ready. Expanding our options and increasing efficiency with RangeMe means we can truly excel for our customers.”
Based in Emeryville, California, Grocery Outlet offers discounts on brand name products, with customers able to save 40% to 70% compared to conventional retailers. Grocery Outlet has over 300 locations run by independent owner-operators in California, Idaho, Nevada, Oregon, Pennsylvania and Washington.
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