TECHNOLOGY

Fast-fashion giant launches loyalty program

BY Marianne Wilson

Shoppers who join H&M’s new loyalty program can get discounts on blow-outs at Drybar.

The fast-fashion retailer announced the launch of the H&M Member loyalty program in the U.S. The program rewards repeat customers by offering personalized offers, access to exclusive events and services as well as opportunities to earn points.

The two-tier program, which has Member- and Plus-level status, also offers birthday and member day discounts and free shipping on orders over $40. As part of the initiative, H&M is teaming up with external partners, including the hair salon chain Drybar. Program members will receive a 20% discount on Drybar services, including blowouts.

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