TECHNOLOGY

Footwear retailer optimizes inventory with Oracle

BY Dan Berthiaume

Polish footwear retailer CCC Group is increasing gross margin as inventory sell-through improves.

CCC Group has implemented the Oracle Retail merchandising and planning and optimization solutions to automate formerly manual merchandise optimization processes. As a result, CCC Group seeks to optimize margins and minimize unnecessary markdowns on its 45,000-item inventory assortment.

Early results are promising. Using the Oracle retail clearance optimization module, CCC Group quickly experienced a 4.2% increase in gross margin and a 7.1% increase in inventory sell-through. The technology provides CCC Group analysts with fact-driven markdown recommendations and exception reporting based on inventory style, color and location.

“Oracle Retail Clearance Optimization provides us with the flexibility to adjust to our business needs and markets while providing a stable, intelligent and scalable platform,” said Piotr Pawłowski, CIO, The CCC Group. “We have shifted from a 100% manual process to a solution that runs millions of combinations to come up with the best recommendations for our experts. We look forward to continuing our digital transformation with the completion of our Oracle Retail Merchandise Operations Management implementation.”

CCC Group has also deployed Oracle Retail merchandise financial planning and assortment planning modules, as well as allocation, replenishment and merchandising solutions. Combining the capabilities of these applications with Oracle Retail clearance optimization, CCC Group can now reconcile the impact of discounts on inventory and automatically gain approval on pricing with Oracle Retail merchandise financial planning.

CCC Group is now implementing Oracle Retail Merchandise Operations Management, supported by Accenture, to establish a single view of inventory that drives greater efficiency across omnichannel retail operations. The retailer hopes to fuel planned expansion with its automated merchandising and inventory optimization capabilities.

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