TECHNOLOGY

Google feeds into customer demand for fast eats

BY Dan Berthiaume

Google is expanding its food delivery options.

The online behemoth is integrating the Delivery.com online restaurant delivery network into its food ordering experience. This means consumers who browse restaurants across the Google Search, Google Maps, and Google Assistant platforms now have the option to place their order from the 12,000 restaurants that make on-demand delivery available from Delivery.com.

Google users can search for a restaurant name or cuisine and among the results, an “order online” button will enable them to place an order via Delivery.com. On Android and iOS phones, Google Assistant users can say “Hey Google, order food from [restaurant]” or “Hey Google, order food again from [restaurant].”

Google has been building more direct e-commerce functionality into its different platforms and applications. Recently, Google has begun enabling consumers to directly purchase items from the results of shopping-related searches. Later this year, Google will expand direct-to-consumer retail capabilities to platforms including YouTube and Google Images.

Meanwhile, Delivery.com is not a stranger to integrating its on-demand food delivery network with larger online platforms. Back in 2017, Delivery.com was one of a number of food delivery providers included in Facebook’s launch of a service that lets consumers place online food orders from within the Facebook app or site.

“Delivery.com is excited to enter this next chapter with Google,” said Jed Kleckner, CEO of delivery.com. “We’re thrilled to make our restaurant partners available to Google users, making online ordering for this audience more accessible and convenient than ever.”

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