Joann Stores drives store traffic with mobile solution
Joann Stores is driving incremental in-store visits and revenue with location-based mobile advertising.
With the retail industry and consumers shifting to a mobile-first mindset, the arts and crafts retailer realized it needed a mobile solution to achieve incremental offline revenue and increase store visits. Joann subsequently partnered with Teemo to use its location-based advertising solution. The solution has created an “always-on” strategy that immediately delivered positive, verifiable results for the retailer.
Teemo’s cost-per-visit model enabled Joann to drive efficient foot traffic at scale. The results led to a 35% boost in return-on-ad-spend and a boost in store traffic.
"We tested several other location-based mobile partners to help drive store traffic,” said Steve Miller, senior VP marketing & e-commerce, Joann Stores, which operates more than 865 stores nationwide. “Teemo's solution showed the strongest results in its ability to raise incremental sales and margin per store."
With the retail industry and consumers shifting to a mobile-first mindset, the arts and crafts retailer realized it needed a mobile solution to achieve incremental offline revenue and increase store visits. Joann subsequently partnered with Teemo to use its location-based advertising solution. The solution has created an “always-on” strategy that immediately delivered positive, verifiable results for the retailer.
Teemo’s cost-per-visit model enabled Joann to drive efficient foot traffic at scale. The results led to a 35% boost in return-on-ad-spend and a boost in store traffic.
"We tested several other location-based mobile partners to help drive store traffic,” said Steve Miller, senior VP marketing & e-commerce, Joann Stores, which operates more than 865 stores nationwide. “Teemo's solution showed the strongest results in its ability to raise incremental sales and margin per store."