Kmart invites loyalty members to cash in Toys ‘R’ Us gift cards

Kmart is rewarding Shop Your Way members for cashing in their unused Toys “R” Us gift cards.

The company, which is owned by Sears Holdings Corp., is offering Shop Your Way members FreeCash points in exchange for unused Toys “R” Us and Babies “R” Us gift cards — regardless of whether the cards have expired or how much value is left on them.

The program, called the Toys “R” Us Gift Card Exchange Program, rewards Shop Your Way customers with $10 FreeCash in points for their unused Toys "R" Us and Babies "R" Us gift cards. The points, which will be automatically loaded onto the customer’s Shop Your Way account, can be applied to an in-store purchase of $10 or more.

The program, which runs through July 31, is available at Kmart locations nationwide. Cards that expired after April 21 are also eligible for the program, according to Kmart.

Separately, the company is also launching its Toy of the Month program, which provides shoppers with $5 FreeCash in points. Rewards can be applied toward the in-store purchase of any $5 or more item in the toys department at Kmart stores or online.

To participate, members text "TOY" to 56278. Shoppers will receive $5 FreeCash in points on the 15th of the month, and points are valid through the 28th of the month. Members also will receive ongoing updates via text message on the retailer's special deals, promotional events and product launches for baby items, toys and games.

"We're adding more excitement to shopping and giving more savings back to our members by offering incentives to shop easily and conveniently for popular children's items,” said Leena Munjal, chief digital officer for Sears Holdings Corp.

Toys “R” Us filed for bankruptcy in September. On March 15, Toys “R” Us informed a U.S. bankruptcy court that that it would be closing its U.S. stores.