TECHNOLOGY

Kroger fights hunger – across channels

BY Dan Berthiaume

The Kroger Co. is running its second annual Zero Hunger | Zero Waste digital anti-hunger initiative.

Through Tuesday, Sept. 17, customers can support the initiative, designed to end hunger in the communities Kroger serves and eliminate waste across the company by 2025, by redeeming exclusive digital coupons from the retailer’s site or mobile app. The Zero Hunger | Zero Waste promotion includes more than 120 coupons, worth over $100 in potential savings for Kroger customers. All 5x digital coupons can be redeemed up to five times in one transaction.

For every participating digital coupon redeemed during the event, the product manufacturer will donate 10 cents to The Kroger Co. Zero Hunger | Zero Waste Foundation. The foundation is a public charity established to work with social enterprises, corporations and non-profits that are committed to ending hunger and waste. Kroger hopes to secure more than $1 million in partner donations to the foundation from the event.

“The Kroger Co. has a long history of serving our communities through food inspiration and uplift – and we know our customers want to shop with socially-conscious brands that have a positive influence on society. Last year alone, Kroger directed more than $192 million in food and funds to end hunger in local communities, supporting Zero Hunger | Zero Waste,” said Jessica Adelman, Kroger’s group VP of corporate affairs and chief social impact officer. “Through this exclusive digital promotion, Kroger customers can save money at checkout and be Zero Heroes by joining us on our Zero Hunger | Zero Waste journey.”

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