Kroger to introduce in-store pricing technology

BY Marianne Wilson

The Kroger Co. is going digital with the prices and nutritional information on its store shelves.

The supermarket giant will debut a new technology, called Kroger Edge, to nearly 200 stores by the end of 2018, Business Insider reported. The system digitally displays pricing and nutritional information and will be introduced mostly on Kroger end caps.

In addition, the technology will eventually communicate with customers’ smartphones and highlight products on their shopping lists as they walk down store aisles, according to the report. It will also call attention to items that match customers’ dietary needs if they have allergies or other dietary restrictions.

The technology was developed with Microsoft Azure, Microsoft’s cloud computing service.


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