TECHNOLOGY

Lilly Pulitzer redesigns online experience

BY Deena M. Amato-McCoy

A specialty retailer known for its colorful prints decided to reach for the cloud when it was ready to step up its digital experience.

Lilly Pulitzer is working with Lyons Consulting Group (LYONSCG), a division of Capgemini Group, to enhance the digital customer experience. Specifically, the retailer is using LYONSCG’s digital marketing, design, consulting and support services, including implementations of Salesforce Commerce Cloud and Marketing Cloud, to support its new website.

Salesforce Commerce Cloud enables the retailer to streamline key integrations with several third-party vendors, and support multi-ship capabilities, buy online/ pickup in store, and store locator functionality. The solution also provides powerful data management, giving the retailer the ability to personalize the experience with relevant email communications, and engage with them throughout their entire journey.

LYONSCG’s digital marketing strategists helped Lilly Pulitzer build customized consumer journeys to improve the consumer experience and engagement, as well as marketing campaigns that segment different types of buyers and report on subscribers, according to the retailer.

“We have a mission to deliver superior digitally-driven retail experiences to our customers, and our new platform implementation gets us closer to achieving that mission,” said Kimberly Williams-Czopek, VP of digital commerce at Lilly Pulitzer. “We chose LYONSSCG because we wanted a partner who could get us to the multi-cloud implementation finish line fast.”

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TECHNOLOGY

Amazon reportedly considering offering home insurance

BY CSA Staff

Home insurance could be the newest service available through Amazon.

The online giant reportedly had discussions about offering insurance in conjunction with its connected home devices, according to CNBC, which cited The Information.

The home insurance option would be a natural extension for the smart locks, handyman hiring and signature Echo devices that Amazon features online within its smart home category, according to the report.

The news comes on the heels of Amazon’s announcement earlier this year to offer health insurance through a partnership with Berkshire Hathaway and JPMorgan Chase.

To read more, click here.

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Study: Global digital commerce spending on the rise

BY Deena M. Amato-McCoy

Worldwide digital commerce spending shows no sign of slowing, and the rapid adoption of money transfers, social payments and blockchain will drive the acceleration.

Consumer spending of digital commerce will reach $14.7 trillion by 2022, up by 60% on last year’s figure of $9.2 trillion, according to “Digital Commerce: Key Trends, Sectors & Forecasts 2018-2022,” a report from Juniper Research.

According to data, the largest global contributor to payments is currently QR code-based offline purchases for physical goods, a segment which now accounts for one-third of all Chinese in-store payments by value. Although QR codes will have further growth in the Indian subcontinent and Africa, their value will be eclipsed worldwide by online purchases by 2022.

Meanwhile, retailers increasingly offering localized payment mechanisms and reduced friction at checkout through stored credentials, migration from offline to online is likely to accelerate. There will be more moves by traditional bricks and mortar retailers to develop omnichannel strategies, especially as they seek to shore up revenues by using mobile apps both for online purchases and to drive in-store footfall, the study said.

One key area of growth will be money transfer, bolstered by rapid expansion and adoption of social payments. This movement is highlighted by the activities of companies such as PayPal (via its Venmo and Xoom subsidiaries) and Facebook. These players are also in pole position to capitalize on the increasing transition to digital of P2P payments.

Additionally, players across the ecosystem are poised to benefit from implementing blockchain technology for financial settlement. Blockchain would enable increased standardization for payment processing; substantially reduce the risk of error (including double spend) and the time taken for error checking, resulting in faster, more secure and less costly processes. This in turn would allow money transfer companies to become more competitive, reduce fees to end users and thereby experience high usage volumes, according to the study.

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