TECHNOLOGY

Lilly Pulitzer redesigns online experience

BY Deena M. Amato-McCoy

A specialty retailer known for its colorful prints decided to reach for the cloud when it was ready to step up its digital experience.

Lilly Pulitzer is working with Lyons Consulting Group (LYONSCG), a division of Capgemini Group, to enhance the digital customer experience. Specifically, the retailer is using LYONSCG’s digital marketing, design, consulting and support services, including implementations of Salesforce Commerce Cloud and Marketing Cloud, to support its new website.

Salesforce Commerce Cloud enables the retailer to streamline key integrations with several third-party vendors, and support multi-ship capabilities, buy online/ pickup in store, and store locator functionality. The solution also provides powerful data management, giving the retailer the ability to personalize the experience with relevant email communications, and engage with them throughout their entire journey.

LYONSCG’s digital marketing strategists helped Lilly Pulitzer build customized consumer journeys to improve the consumer experience and engagement, as well as marketing campaigns that segment different types of buyers and report on subscribers, according to the retailer.

“We have a mission to deliver superior digitally-driven retail experiences to our customers, and our new platform implementation gets us closer to achieving that mission,” said Kimberly Williams-Czopek, VP of digital commerce at Lilly Pulitzer. “We chose LYONSSCG because we wanted a partner who could get us to the multi-cloud implementation finish line fast.”

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