Lingerie brand offers a new kind of personal stylist

2/7/2018
Cosabella is stepping up its personalization efforts — and they are paying off.

Through its partnership with Snap+Style Business, the lingerie brand launched a SaaS-based customer-facing personalization and discovery platform. Called “StyleWidget,” customers can submit a personalized styling request directly on Cosabella’s desktop or mobile site. In return, they receive real-time, personal recommendations from store associates.

“Snap+Style Business is allowing us to convert our in-store associates into in-home stylists, communicating directly with our consumers through our e-commerce site,” said Guido Campello, CEO of Cosabella.

Here’s how it works: As customers submit a styling request online or via mobile, Cosabella’s in-house stylists respond via email with a curated selection of merchandise designed exclusively for the customer. The personalized assortment encourages the customer to continue engaging with the brand, as well as make a purchase.

“In the past six months, when a customer submitted a request using Snap+Style Business on our site, 30% of the time it converted to a sale, with a larger average order value [AOV] than those who didn't,” said Campello. “It is truly a game changer for us.

The solution is also capable of driving units per transaction (UPT) and lifetime customer value, according to Snap+Style Business.

“The retail landscape in fashion continues to evolve into a digital-first shopping experience, even at the luxury level,” said Campello. “Customer service is more important than ever, with stylists now entering your home to dress and educate you.”
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