Back to School supplies
MARKETING/SOCIAL MEDIA

JLL: The top two back-to-school shopping destinations are…

BY CSA STAFF

The nation’s two leading discounters are the top destinations for back-to-school shopping — with Amazon a distant third.

More than half (50.3%) of parents plan to do their back-to-school shopping at Walmart, according to an annual report by JLL. The second most popular destination is Target (47.4%), followed by Amazon (15.8%), Staples (9.9%) and Office Depot (7.1%). The top 10 destinations are listed at the end of article.

The JLL report, “8 takeaways on back-to-school,” noted that mass merchandise discounters were the most popular store type, with 71% of parents planning to shop there for back to school. Less than half of parents (40.4%) plan to visit online stores and marketplaces for their shopping lists. Nearly one-third (31.2%) of parents plan to shop at office supplies stores, 29.3% plan to visit department stores, and 25% plan to shop apparel stores.

In other findings:

• Approximately 62% of parents will spend less than $250 on back to school shopping, compared to 59% last year, and nearly 22% will spend between $250 and $500, compared to 25% last year.

• Approximately 35% of parents rank low prices and the availability of discounts as most important. This is significantly down from last year, where 50% of parents considered low prices and discounts the most important factors. Ranking second (15.5%) with parents is retailers having the products their kids actually want.

• More than half of parents (53.7%) will visiting only one to two stores for their back-to-school shopping.
• More than one-third (37.7%) of kids help their parents choose what product or brand to buy; 20% choose both where and what to buy; 7% do their own shopping; 26.8% did not have any input in back-to-school shopping.

The top 10 destinations for back-to-school shopping according to the JLL report are:

   
Walmart 50.3%
Target 47.4%
Amazon 15.8%
Staples 9.9%
Office Depot/Office Max 7.1%
Kohl’s 6.8%
J.C. Penney 5.4%
Old Navy 4.9%
Macy’s 3.8%
Best Buy 2.2%
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