MARKETING/SOCIAL MEDIA

Retail, restaurant chains among 30 most polarizing brands in U.S.

BY Marianne Wilson

A survey by Morning Consult ranks the companies, brands, and organizations that are the most politically divisive—or the ones that divide Democrats and Republicans the most. And at the top of the list is Trump Hotels.

Media companies dominate the top 30. But five retail/restaurant companies also are included: Chick-fil-A (#15), Bass Pro Shops and Papa John’s (tied at #21), Starbucks (#25), and Cabela’s (#26).

The survey also found somewhat of a political divide when it comes to the nation’s top two discounters, with Walmart being more popular among Republican shoppers and Target doing better with Democrats.

The data shows Walmart’s favorability leans Republican by 14 points, with a 69% net favorability, compared to 55 among Democrats. Target’s favorability, on the other hand, leans Democratic, by 18 points, with 71% net favorability compared to 53% among Republicans.

The methodology for Morning Consult’s Most Polarizing Brands report, which is is based on 336,370 surveys conducted across the United States , is available here.

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MARKETING/SOCIAL MEDIA

New competitor giving Walmart a run for the money on price

BY Marianne Wilson

Despite only launching in the United States this year, German discount grocer Lidl is already taking Walmart on in price.

In a price comparison test conducted by Kantar Retail, Lidl posted lower prices than Walmart on eight of 25 (32%) items. The analysis compared pricing between Lidl and Walmart on 25 branded SKUS and 15 private label SKUs across edible, non-edible and health and beauty categories. Overall, the difference between baskets was a mere 37 cents.

The price gap between Lidl and Walmart widened substantially when Kantar Retail compared only the private label items. Lidl’s private label basket was priced 23% less than Walmart’s, with no comparable private labels cheaper at Walmart.

Although Walmart achieved price parity on most items in the branded basket, the retailers had equivalent pricing on only two private label SKUs (bananas and whole milk). Lidl posted a double-digit percentage price advantage over Walmart on 73% of items in the basket (11 of 15 items), with prices ranging from 10% to 57% cheaper than Walmart.

Additional findings from the Kantar Retail’s Breakthrough Insights study can be found here.

 

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Target gets a viral boost as superstar pops in

BY Marianne Wilson

The Twitter universe was set abuzz when the nation’s reigning music “queen” stopped in to do some shopping.

Beyoncé, accompanied by her daughter Blue Ivy and her mother Tina Knowles, was spotted pushing a carriage as she shopped Target’s store in San Clemete, Calif. Queen B’s visit didn’t cause a frenzy inside the store and she was left alone to shop in relative peace. But she was caught on camera by fellow shoppers, and the video quickly went viral.

Twitter lit up with reactions that ran the gamut from from shock and awe to the satirical and humorous.

“They would’ve found my body laid out on aisle 7,” one fan tweeted after seeing the video.

Another person tweeted: “My two favorite things: Target and Beyoncé.”

And another: “Beyoncé Shops at Target; In Other News, I Now Live at Target.”

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