MOBILITY

7-Eleven brings fast payments to city that never sleeps

BY Dan Berthiaume

New Yorkers are famous for being in a rush, and 7-Eleven Inc. is now offering them a self-checkout option.

7-Eleven is introducing mobile checkout to select locations in New York City. The new frictionless shopping experience is integrated into the 7Rewards loyalty program in the convenience retailer’s mobile app. Customers can automatically earn and redeem any available 7Rewards points or coupons, as well as in-store promotions, when performing mobile checkout.

Mobile checkout works on both Android and iOS devices and is available for most 7-Eleven merchandise that has a barcode. Some items, such as financial services and age-verified products, still require cashier assistance. All payment transactions can be made securely through linked debit card, credit card, Apple Pay or Google Pay.

“More people are on the go and looking for faster, easier ways to shop than ever before,” said Gurmeet Singh, executive VP, chief digital, information and marketing officer at 7-Eleven. “7-Eleven continues to redefine convenience with frictionless experiences like mobile checkout. Our customers use their smartphone for all kinds of activities that save them precious time. Now with the mobile checkout feature, customers can control their entire 7-Eleven shopping experience. Not only that, but customers can earn and redeem points on a variety of products when using mobile checkout.”

To use mobile checkout, customers update or download the latest version of the 7-Eleven app, open the app in a participating store and tap “Get Started” on the home page, scan the product barcode to add it to their basket with automatically applied discounts or promotions, and pay for purchases using Apple Pay, Google Pay or a traditional debit or credit card. A QR code appears in the app once payment is made. Customers then scan the QR code at the confirmation station to confirm your purchase. A tone lets the cashier know a customer has used the mobile checkout feature to make a purchase.

After testing mobile self-checkout with employees at its store support center store, the company piloted the concept in a handful of Dallas locations in 2018 to get customer feedback, conduct real-world tests and refine the process.

Based in Irving, Texas, 7 Eleven operates, franchises and/or licenses more than 69,000 stores in 17 countries, including 11,800 in North America.

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