Smartphones make everyone a photographer, and Rite Aid wants a piece of the resulting online market.
Rite Aid is debuting Rite Aid Photo, a one-stop shop photo website designed to provide customers with a seamless shopping experience for photographic needs. The site will enable customers to create photo books, calendars, stationary, greeting cards, canvases and wall décor, and photo prints and enlargements.
Customers will have the ability to build a photo library from their computer or mobile camera roll, or upload photos from Facebook, and receive free shipping on all photo enlargements, creative and gifting items. Rite Aid Photo will also have ongoing specials and deals throughout the year and is kicking off with a 20 % discount sitewide until Sept. 2019.
“At Rite Aid, meeting the needs of our customers is critical to our strategy,” said Erik Keptner, chief marketing and merchandising officer, Rite Aid. “With the ever-increasing popularity of smartphones, there were more than one trillion photos taken during 2018. With that many photos being taken, we wanted to create a seamless shopping experience for our customers to enable them to easily turn their photos into life-long memories for themselves and the ones they love.”