TECHNOLOGY

Nordstrom launches ‘The Nordy Club’

BY Marianne Wilson

Nordstrom is offering customers more than points in its transformed customer loyalty program.

The department store retailer will launch “The Nordy Club” this fall. The program incorporates the traditional point system and benefits of Nordstrom’s previous program, while also offering customers more personalized and enhanced service and experiences, including exclusive access to product and events and more convenient ways to shop.

“With the launch of The Nordy Club, we’re excited to go beyond the model of points for Notes and enhance our relationships with existing customers, while giving new customers more reasons to engage with us,” said Scott Meden, Nordstrom chief marketing officer. “We’ve seen significant growth in our program over the last few years and our 10+ million active members spend four times more and shop with us three times more than non-members.”

The new program will provide rewards at a faster earn rate. Starting later this fall, Nordstrom credit cardmembers will earn three points per dollar for purchases at Nordstrom, a 50% increase in earn rate. Members paying with cash or a non-Nordstrom card will receive one point for every dollar spent.

Customers will also have access to new product launches, and be “first to shop” the company’s off- price clearance event, Clear the Rack. Through the Nordstrom app, customers can collect Notes faster at $5, $10, and $15increments or wait to be issued a $20 Note.

Along with the new rewards and services, The Nordy Club will offer personalized experiences for every customer. The Nordstrom app will feature an integrated, dashboard allowing customers to easily see and interact with the loyalty program – providing access to their status, points balance and spend-to-next-level at all times.

The Nordy Club has four published levels based on annual spending, ranging from member ($0 to $500) to ambassador ($5,000 plus), each with its own benefits. There is also an invite-only “icon” status for top Nordstrom cardmembers.

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