Once-trendy 1990s teen apparel brand is resurrected
Deena M. Amato-McCoy
Delia’s is back — sort of.
The young girl’s fashion brand that filed for bankruptcy and liquidated its assets in 2014 has been revived by online cult fave Dolls Kill, which specializes in edgy — and affordable — apparel and accessories for young women. Dolls Kill is launching a limited edition collection, called Delia’s by Dolls Kill, which will be sold on Dolls Kill’s website and through its two retail stores, in San Francisco and Los Angeles.
The Delia’s collection includes 70 pieces of clothing, shoes accessories and beauty, with prices ranging from $18 to $88. The merchandise ranges from flower-embellished jeans and rainbow shirts to platform shoes and “mood-changing” nail polish. Some pieces appear to be updated replicas of items from past Delia’s catalogs. There is even a vintage Nsync button set.
Inventory is limited and expected to sell out quickly, according to Dolls Kill. Additional collections will be introduced in 2019.
“We've always been inspired by Delia’s vintage, original style, and it felt like the right time to introduce it to a whole new generation,” said Shaudi Lynn, Dolls Kill co-founder.
Based in San Francisco, Dolls Kill was founded in 2011 by husband and wife duo Shaudi Lynn and Bobby Farahi. It opened its first brick-and-mortar location, a 1,100-sq.-ft. store in San Francisco, in 2017. In August 2018, the brand opened a 6,000-sq.-ft. flagship in Los Angeles.