Report: Walmart’s weapon of choice in its war with Amazon—the cloud
A discount giant has found a way to narrow the gap with its online rival, Amazon.
Walmart hopes to take on Amazon in its e-commerce war by crunching almost limitless swathes of customer data in-house. Its weapon of choice: six giant facilities, or “server farms,” that connect to the cloud, according to CNBC, which cited Reuters.
According to the report, each facility is larger than 10 football fields, and the initiative took millions of dollars — and nearly five years — to build. However, efforts are starting to pay off as Walmart’s online sales have been on the rise for the last three consecutive quarters — far outpacing wider industry growth levels.
While most retailers rent the computing capacity they need to store and manage such information, Walmart opted for an internal cloud network, one that mimics Amazon’s use of cloud-powered big data to drive digital sales. The discount giant hopes this configuration will translate into larger portion of online shopping wallet share, the report said.
To read more, click here.
No comments found