Amazon is making it easier for its customers to buy furniture online.
A new feature called Amazon Showroom enables shoppers to place realistic 3D images of home furnishings into a virtual living room, giving customers a better sense of how they would look. The virtual reality (VR)-based tool also enables shoppers to change the color of the virtual room’s walls, carpeting and the floor, as well as of the products themselves.
In addition to creating and saving different room designs, the technology also enables users to add products — or entire room designs — to their online shopping cart.
The 3D tool is available on Amazon’s website and mobile app.
As VR and augmented reality (AR) technologies continue evolving, they are becoming a more popular means of personalizing online furniture shopping. For example, Walmart debuted its 3D virtual shopping tour in June, a service that enables customers to virtually browse a curated apartment.
Meanwhile, online furniture retailer Wayfair recently launched Wayfair Spaces, an interior design and room planning app that is powered by Magic Leap’s spatial computing platform. Consumers can use the app to visualize items from professionally designed rooms in their homes at scale through mixed reality.