TECHNOLOGY

Online retailer Boxed expands offerings in partnership with off-price retailer

BY Dan Berthiaume

Boxed is venturing into designer territory.

The warehouse club-styled online retailer that sells groceries, household products and other items by bulk has added a curated selection of items from off-price department store Century 21 to its assortment. The assortment includes Adidas socks, Calvin Klein underwear and Ray-Ban sunglasses.

Boxed, which specializes in curating assortments of branded and private label products for bulk digital purchase, does not charge an annual membership fee.

“Century 21 Stores is thrilled to partner with Boxed to bring our incredible designer brands at amazing prices to their audience who love online shopping convenience and value quality goods above all else,” said Isaac Gindi, executive VP of Century 21 Stores. “It’s exciting to provide a new way to shop a range of Century 21 products for our loyal customers alongside their day-to-day items that they know and love on Boxed.”

“Century 21 stores remains a leader in high-end, off-price fashion retail,” said Kelly Welsh, category manager, Boxed. “By partnering with Century 21, the iconic New York City retailer, Boxed is able to expand our everyday assortment of household essentials to include top designer brands at incredibly low prices.”

Based in New York City, Century 21 Stores operates off-price department stores in New York, New Jersey, Philadelphia, and Sawgrass Mills, Florida.

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