TECHNOLOGY

Patio furniture marketer makes product recommendations personal

BY Deena M. Amato-McCoy

RST Brands has found a way to suggest the most relevant new products to its online shoppers.

The patio furniture company is readying to launch Recommendations Web, a solution that automates new product recommendations. Integrated within NetSuite’s Bronto Marketing Platform, the solution uses a combination of custom business rules and predictive models to automate dynamic, personalized product recommendations for e-commerce websites, without the need for extensive technical support.

“Seeing what the recommendations tool has done for our emails, I cannot wait to get Recommendations Web live,” said Matt Grimm, director of e-commerce at RST Brands. “Having a tool like this live on our NetSuite SuiteCommerce site will change how we interact with our site visitors.”

Recommendations Web uses consistent branding and appearance of product recommendations across channels, while guiding customers down the path to purchase with tailored recommendations. The user-friendly solution also enables marketers to quickly and easily create business rules, select predictive rules, then customize the display layout to personalize content in a manner designed to maximize conversion and engagement.

The solution also enables users to apply the same set of recommendations on multiple pages, minimizing the need to update or implement custom code when recommendations rules or designs change, according to Bronto.

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