TECHNOLOGY

Peet’s gets caffeine rush to mobile customers faster

BY Dan Berthiaume

Peet’s Coffee drinkers can shorten the wait for their morning jolt.

The retailer is expanding its order ahead feature in the Peet’s Coffee app on iPhone and Android. Customers can order coffee, food or beans in the app, and arrive to find a completed order waiting at participating stores. The feature will roll out throughout 2019.

In addition to facilitating mobile orders, the Peet’s app also enables customers to check in, pay, and obtain “Peetnik Rewards” loyalty rewards in a single swipe, instantly send e-gift cards directly from the app, and locate stores (including those offering order ahead).

“We are excited to nationally expand the order ahead feature of our Peet’s mobile app, making our handcrafted coffee more accessible than ever,” said Jessica Mitchell, senior director of retail, Peet’s Coffee. “We pride ourselves on providing first-rate service and a great cup of coffee, and know our customers value their time. Ensuring the convenience of placing and paying for an expertly crafted order without waiting in line represents a wonderful opportunity to recognize customers for their loyal business in a reliable and easy-to-use way that they expect.”

Other leading coffee retailers, including Starbucks and Dunkin’, offer mobile order ahead features on their customer apps.

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