Perry Ellis looks to get more personal
A specialty apparel retailer is personalizing the shopping experience across all digital touch points — and the brands it sells.
Perry Ellis International has 1 million loyalty members who shop across the company’s retail stores and e-commerce channels, which operate globally. However, these multiple points of engagement created complexity that made it difficult to understand consumer behavior.
By partnering with Oracle, Perry Ellis added a cloud-based customer engagement platform that personalizes the customer experience for shoppers across the United States and United Kingdom. In addition to delivering a comprehensive view of shopping behavior for the company’s loyalty members, the platform leverages that information to personalize customer brand interactions across all touch points.
“Our goal with our digital transformation is to focus on the experience we provide for our customers. [The Oracle] Customer Engagement [platform] was an important step in this transformation,” said Luis Paez, CIO, Perry Ellis International.
“We were able to quickly integrate to our legacy systems. Now we can move forward with our next generation point-of-service with the confidence to deliver a superior in-store experience for our customers and associates,” said Paez. “We recognize Oracle’s continued investment in retail-specific solutions while providing lower cost of ownership with the new cloud service. For us the value is the robust functionality, scalability and speed to market.”
The project builds upon the retailer’s long-standing relationship with Oracle. Perry Ellis operates multiple Oracle solutions, including the company’s merchandising, price management and inventory management systems, among others. The retailer is also currently migrating to the latest version of Oracle’s point-of-service system, according to Oracle.
Perry Ellis’ personalization initiatives also expand beyond customer-facing opportunities. For example, the company utilizes 3D technology for product samples, which allows the retailer to bring products to stores faster, and hit on trends more quickly.
Perry Ellis International has 1 million loyalty members who shop across the company’s retail stores and e-commerce channels, which operate globally. However, these multiple points of engagement created complexity that made it difficult to understand consumer behavior.
By partnering with Oracle, Perry Ellis added a cloud-based customer engagement platform that personalizes the customer experience for shoppers across the United States and United Kingdom. In addition to delivering a comprehensive view of shopping behavior for the company’s loyalty members, the platform leverages that information to personalize customer brand interactions across all touch points.
“Our goal with our digital transformation is to focus on the experience we provide for our customers. [The Oracle] Customer Engagement [platform] was an important step in this transformation,” said Luis Paez, CIO, Perry Ellis International.
“We were able to quickly integrate to our legacy systems. Now we can move forward with our next generation point-of-service with the confidence to deliver a superior in-store experience for our customers and associates,” said Paez. “We recognize Oracle’s continued investment in retail-specific solutions while providing lower cost of ownership with the new cloud service. For us the value is the robust functionality, scalability and speed to market.”
The project builds upon the retailer’s long-standing relationship with Oracle. Perry Ellis operates multiple Oracle solutions, including the company’s merchandising, price management and inventory management systems, among others. The retailer is also currently migrating to the latest version of Oracle’s point-of-service system, according to Oracle.
Perry Ellis’ personalization initiatives also expand beyond customer-facing opportunities. For example, the company utilizes 3D technology for product samples, which allows the retailer to bring products to stores faster, and hit on trends more quickly.