TECHNOLOGY

Plus-size fashion start-up uses clientelling to close in-store sales

BY Deena M. Amato-McCoy

Eloquii’s new clientelling solution is bridging the gap between its online and offline experiences.

The plus-size fashion brand is adopting Snap+Style Business’ Curated Campaigns solution, SaaS-based software that delivers deep insights needed to personally engagement across platforms, devices and channels. Armed with the solution, Eloquii’s associates are positioned to personalize in-store experiences and drive sales.

The solution consolidates store associates’ customer contact information in one location, enables them to visually curate product based on their customers’ preferences, and present options in a personalized email. The customer is able to respond directly to the email, click on the product to purchase online, or visit their local store to complete the purchase, according to the company.

The solution is designed to drive online and in-store sales of featured products, a benefit for Eloquii as it continues to transition from an online brand to an omnichannel retailer. Following a successful pop-up run at The Fashion Centre at Pentagon City, in Arlington, Virginia, the company opened its first permanent space at the same center last summer. Eloquii expects to open upwards of 40 stores during the next three to four years.

 

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