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11/16/2017

Poshmark debuts newest shopping tool—and it’s voice-enabled

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Poshmark is playing matchmaker between its buyers and sellers — and Amazon Alexa is making the connection.

The online marketplace introduced Stylist Match, a tool that connects buyers and sellers in real-time. Upping the ante even further, the service features Amazon Alexa. Users can ask “Alexa” to style them, and the skill serves up curated looks from stylists across Poshmark’s fashion network.

Here’s how it works: Postmark customers ask Alexa, "Alexa, ask Poshmark to style me.” Shoppers will be prompted by Alexa to choose an event they want to be styled for. Shoppers can choose from themes such as date night, fall trends, casual weekend, athleisure, brunch with friends," girls' night out, day at the office, cozy staples, and cocktail party.

Alexa algorithms then connects shoppers with top seller stylists who will deliver a diverse mix of style suggestions. These options appear in the shopper’s virtual dressing room within minutes, according to Poshmark.

“Since day one, we've focused on building a highly engaged community, enabling our network of Seller Stylists to deliver a shopping experience that's personal, not just personalized," said Manish Chandra, founder and CEO of Poshmark. "With the introduction of social styling, we're revolutionizing the way people shop by combining data, social interactions and people-powered commerce to create the fashion mall for the Instagram generation.”

The company also announced that it secured $87.5 million in Series D funding led by Temasek, an investment company headquartered in Singapore. With this investment, the company's total funding is approaching $160 million.