TECHNOLOGY

Regional furniture retailer visualizes improved customer service with AR

BY Dan Berthiaume

You don’t have to be a retail giant to reap the benefits of augmented reality (AR)-enhanced room planning.

Jerome’s Furniture, a San Diego-based furniture and mattress retailer with 21 regional stores and an e-commerce site, is introducing an AR-based 3D virtual room planning tool. Available on the company’s site, with plans for an iOS app version, the solution enables customers to see if furniture items will fit within their color scheme, space, and functional needs.

Customers can leverage the solution’s design tools to create product assemblies and design rooms from photos. Within the solution, customers can also purchase displayed products and share the results with family and friends. Jerome’s Furniture built its room planning tool on the Marxent 3D Room Designer with Photo to Floorplan AR platform.

“The app is a perfect extension of our customer promise,” said Brian Woods, CEO for Jerome’s Furniture. “Engaging our customers before, during and after the buying process ensures we exceed their expectations. For us, putting customers first isn’t just a casual phrase we use, but central to our core values.”

By providing furniture shoppers with a virtual preview of how items will look and go together in their personal space, Jerome’s Furniture is following in the footsteps of some major retailers. A virtual reality (VR)-based tool called Amazon Showroom enables Amazon shoppers to place and modify realistic 3D images of home furnishings into a virtual living room.

In addition, Walmart provides a 3D virtual shopping tour service that enables customers to virtually browse a curated apartment, while Wayfair offers Wayfair Spaces, an interior design and room planning app that is powered by Magic Leap’s mixed reality-based spatial computing platform.

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