Report: Amazon lowering price of Prime Pantry

BY CSA Staff

Amazon is making another strategic move in the home delivery battle.

The online giant’s Prime Pantry service is lowering its monthly membership model to $5, down from the $6 fee it currently charges per box, according to Bloomberg.

A company spokeswoman said that the price change will happen gradually. The company is using the discounted price to encourage Prime Pantry shoppers to commit to a monthly service charge that gives them free shipping on orders of at least $40.

The Prime Pantry program enables members to order non-perishable grocery items that are delivered in a single box for delivery for a flat fee.

This is the latest price cut from the online giant. Earlier this week, Amazon lowered the cost of its Prime membership for Medicaid recipients to $5.99 per month. The regular annual membership for Prime is $99 per year, or $12.99 a month.

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