Report: Amazon tries its hand at a different kind of pop-up


Amazon is preparing for its newest physical store — and promoting its alcoholic products at the same time.

The online giant is opening a pop-up bar in Tokyo’s Ginza district. The location, which will be open for 10 days, will sell beer, wine, sake and cocktails sold on its Japanese website, as well as exclusive products and samples not yet for sale, according to Bloomberg.

An ordering system will suggest drinks, while sommeliers will offer wine advice. The pop-up bar will open on Oct. 20, the report said.

The pop-up concept coincides with Amazon’s efforts to boost its physical presence, especially in the United States. With the recent acquisition of Whole Foods, the e-retailer added more than 400 grocery stores to its physical retailing network. It also operates a growing chain of brick-and-mortar bookstores, AmazonFresh pickup stations, and cashier-free Amazon Go convenience stores operating in Seattle.

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