TECHNOLOGY

Report: An unlikely partnership hints at Amazon’s next move

BY Deena M. Amato-McCoy

Instagram posts from Khloe Kardashian might have revealed Amazon’s next business quest.

Khloe Kardashian threw a baby shower last weekend, one that came to fruition through a sponsorship deal with Amazon, according to Business Insider.

According to the reality star’s Instagram posts, she is a member of Amazon’s baby registry, a service that features “millions of products” ranging from bottles and strollers to cribs and swings. Users can manage the registry on any device, and Amazon offers free 90-day returns on most items, according to Amazon’s website.

The partnership could be a hint that Amazon is pursuing a bigger investment in the baby and toy category. By leveraging the Kardashian family’s social media following and reality television series, the online giant could create sponsored content that could bolster its traction across the category, according to Business Insider.

The online giant dominated the online kids’ market with $2.16 billion in online sales in 2016, according to data from ecommercedb.com.

This eclipsed both Walmart and Toys “R” Us, which reported approximately $1.3 billion, and $912 million in online sales, respectively, during the same period.

Toys “R” Us, which filed for bankruptcy in September, continues an upward battle to compete with Amazon. The company announced last month that it planned to shutter an additional 200 stores and lay off a significant portion of its corporate staff. This came after a court filing in January in which the chain said it was planning to shrink its U.S. store portfolio by as much as 20% — about 180 locations — as part of a plan to emerge from bankruptcy before the 2018 holiday season.

Last week, the company reported it was making preparations to liquidate its operations in the United States.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What impact do you expect the new tariffs on imports will have on the economy?
TECHNOLOGY

Kroger expanding curbside pick-up

BY Deena M. Amato-McCoy

The nation’s largest supermarket retailer is increasing its delivery offerings for online orders.

Kroger Co. is expanding its partnership with on-demand delivery service Instacart. Kroger currently delivers from more than 872 stores across the country, and it offers 1,091 curbside pickup locations. It plans to add 500 new curbside pickup locations in 2018.

The decision to expand the service comes on the heels of Whole Foods Market’s announcement last month that it will offer free, two-hour delivery of natural and organic products through Amazon’s Prime Now service. The service debuted in Austin, Cincinnati, Dallas and Virginia Beach. Last week, Amazon expanded the program to Atlanta and San Francisco.

“The expansion of our Instacart partnership provides Kroger the opportunity to increase our delivery offerings even further,” said Yael Cosset, Kroger’s chief digital officer. “When you combine it with our successful curbside service, it will help us accelerate our e-commerce reach significantly.”

Currently, two-thirds of Kroger’s customers – more than 40 million households – have access to curbside pickup and/or delivery, but the supermarket giant wants more.

“Our goal is for these convenient services to be available to every customer,” said Cosset.

Both programs coincide with the company’s Restock Kroger program, which includes an accelerated commitment to digital and e-commerce efforts, a front-end transformation and an increased emphasis on it private-label brands. As the company focuses on its digital shopping experience, Kroger is adding solutions that will provide customers with quicker and easier access to personalized products, recipes, digital coupons, weekly ads, and smart shopping lists, among other services.

Kroger currently offers home delivery in 45 markets through Instacart and other delivery partners representing the following divisions: Atlanta; Central; Cincinnati; Columbus; Dallas; Dillons; Fred Meyer; Fry’s; Harris Teeter; Houston; King Soopers; Louisville; Mariano’s; Metro Market; Michigan; Mid-Atlantic; Nashville; Pic ‘n Save; Ralphs; QFC; and Smith’s.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What impact do you expect the new tariffs on imports will have on the economy?
TECHNOLOGY

Aldi expands delivery service

BY Deena M. Amato-McCoy

A German discount grocer is bringing its home delivery service into the Midwest.

Aldi is expanding its partnership with the on-demand grocery delivery service Instacart, and extending it online grocery ordering and home delivery service to residents across Chicago’s metropolitan area, Northwest Indiana, and as far west as Rockford, Illinois. The service promises to deliver grocery orders in as little as an hour.

The German discount grocer began piloting the service in Atlanta, Dallas, and Los Angeles in August.

Shoppers in eligible markets can participate by visiting Instacart.com or downloading the Instacart app. At checkout, they can choose a delivery window that works best with their schedule, anywhere from an hour or up to a week later.

“The response to our Instacart pilot in Atlanta, Dallas and Los Angeles was overwhelmingly positive, and with nearly 200 Chicago-area stores, it only makes sense to bring online delivery to this major market,” said Jason Hart, CEO, Aldi U.S.

New Instacart customers across the new delivery areas will receive $20 off, and free delivery of their first order of $35 or more, through May 31.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What impact do you expect the new tariffs on imports will have on the economy?