Sally Beauty strives for cross-channel consistency
Deena M. Amato-McCoy
Sally Beauty Holdings is using the cloud to unify its digital and in-store customer experiences.
Through a partnership with IBM, the beauty supply retailer is taking steps to digitally transform its commerce experiences, both in-store and online — one that includes the adoption of cloud computing. The transition coincides with the company's evolving digital strategy.
The first step in the company’s transition was to work with IBM iX, IBM’s digital agency and global business design division, to develop a brand strategy, and create a seamless digital commerce experience design. Next, Sally Beauty worked with IBM’s global consulting agency Bluewolf to adopt to a new commerce platform.
By transitioning to the Salesforce Commerce Cloud Storefront Reference Architecture, Sally Beauty now offers a mobile-first commerce site and an improved shopping experience. Additionally, the breadth and scale of the cloud-based platform will allow the retailer to integrate commerce, marketing, and customer service to support the delivery of seamless, connected customer experiences across the entire customer journey.
“The retail industry is changing dramatically, and that requires us to continuously respond," says Joe Condomina, CTO at Sally Beauty.
"The IBM iX and Bluewolf teams are helping us realize our vision of providing the immersive e-commerce experiences that our customers desire,” he said. “Their deep expertise in user experience design, track record for delivering e-commerce solutions on Salesforce Commerce Cloud, and ability to work together frictionlessly is what drew us to the IBM iX and Bluewolf teams."