TECHNOLOGY

Sears to add new twist to its loyalty program

BY Deena M. Amato-McCoy

Sears is giving its Shop Your Way members another way to earn points.

Through a partnership with sports-focused live streaming TV provider fuboTV, the department store is expanding its Shop Your Way loyalty program into a new category: live streaming video services. The agreement gives Shop Your Way members access the video service, which includes more than 65 channels of live sports, entertainment and news content.

In addition, members who subscribe to the Fubo Premier package will receive “Cashback” in Shop Your Way points. These will total the first month of paid subscription fees, plus additional Cashback points every month during the first year of paid service, according to Sears.

Subscribers can earn $20 Cashback points for the first full paid month of service after the seven-day trial, or $3 Cashback points per month for the next 11 months of paid service for the first year fulfilled subscription term. These points can be used on “millions of items” from Shop Your Way partners, such as Sears, Kmart, Lands’ End and on the Shop Your Way website, Sears reported.

“We’re giving members 100% of their first month of paid service Cashback in Shop Your Way points after they sign up,” said Robert Naedele, chief commercial officer, Shop Your Way. “This partnership offers members new flexibility and personalization to their entertainment options with the everyday value they’ve come to expect from Shop Your Way.”

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