TECHNOLOGY

Specialty retailer expands its cloud commitment

BY Deena M. Amato-McCoy

Expanding its investment in its cloud-based Aptos Singular Commerce platform, the specialty retailer now uses the solution’s order management system and analytics tool. The move will more tightly integrate its online and offline commerce initiatives, and support omnichannel fulfillment.

For example, the order management system merges functions across all in-store and digital touch points. As a result, the company will gain a unified view of the online/offline intersection of commerce, order brokering, order management, order fulfillment and logistics.

Meanwhile, the analytics tool combines data warehousing and sophisticated big data reporting to deliver role-based, actionable and repeatable processes for improved insights and performance. Overall, this will support more profitable and customer-centric merchandising, direct-to-consumer and store operations decisions.

“Our loyal customers interact with us in-store and online, and also dine at our restaurants,” said Lisa Atwood, executive VP of operations, information technology and e-commerce, Tommy Bahama. “Our expanded investment in Aptos will support seamless, personalized experiences no matter how customers engage with the Tommy Bahama brand.”

The company owns and operates over 160 retail locations worldwide, 18 of which offer a Tommy Bahama Restaurant & Bar.

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