TECHNOLOGY

Specialty retailer integrates omnichannel experience

BY Deena M. Amato-McCoy

As Cole Haan expands its breadth, the retail experience must remain consistent — regardless of the touchpoint shoppers use.

In partnership with Aptos, the specialty retailer now has a platform that delivers a seamless customer experience throughout the entire shopping journey. Regardless of whether shoppers visit one of the company’s 259 stores across 30 countries, or shop online, now they will get a unified experience.

The cloud-based Aptos Singular Commerce platform manages point-of-sale and mobile point-of-sale, and an order management module supports Cole Haan’s direct-to-consumer initiatives. The solution will integrate the retailer’s digital and physical retail channels, and support one complete view of customers, inventory and orders, as well as manage order fulfillment, logistics and analytics.

“Aptos has been a tremendous partner in helping Cole Haan to provide seamless customer experiences throughout the entire shopping journey,” said Ron Edwards, COO, Cole Haan. “The addition of the order management platform will allow us to gain efficiencies and consistency with unified processing of all orders originating from the store or online,” he added. “Meanwhile, it will help associates provide customers with ‘endless aisle’ capabilities and streamline returns of online purchases in the store.”

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