TECHNOLOGY

Staples secures tech purchases with new partnership

BY Dan Berthiaume

Staples is enhancing the support it offers buyers of tech devices.

The office product giant is now offering product protection and expert help from technology support provider Asurion. Customers who purchase new technology devices and select the Staples protection & tech help plan will receive services from Asurion, including personal setup assistance, troubleshooting, and repair or replacement.

Asurion provides one-click phone or chat access to tech experts to help solve technology issues for covered tech devices, such as setting up a tablet or router, connecting a streaming device to a TV, or device repair or replacement. Asurion promises no waiting in a queue to reach a live person and says it will answer any question regarding a covered device.

“As we continue to expand Staples’ assortment of personal, smart home and home office tech options for our customers, it’s only natural that questions come up regarding how to get the devices setup and working together, how to optimize them to work more smoothly, and ‘Who do I go to when I need more help?’,” said Peter Scala, Staples chief merchandising officer. “Our new Staples protection and tech help plans powered by Asurion provide the solution to all these questions in one place, helping our customers to be more productive and connected through their technology.”

“At Asurion, we believe that it should be easy for customers to keep all their personal, home and work devices connected to each other and running smoothly,” said Rob DiRocco, senior VP, Asurion Client Services and Sales. “We’re excited to work with Staples to offer customers easy access to our tech experts, along with comprehensive product protection and support, to help their tech work better.”

Products eligible for Staples Protection & Tech Help Plan powered by Asurion include smartphones, laptops, tablets, desktop computers, printers, routers, speakers, streaming devices, and more.

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