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11/30/2017

Study: Desktop sales jump 26% on Cyber Monday

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Despite mobile commerce’s ongoing growth, desktop sales hit a milestone on Cyber Monday.

Desktop online spending reached $3.36 billion on Cyber Monday, up 26% versus year ago. This represents the heaviest online spending day in history, and the first day to ever surpass $3 billion in desktop sales, according to comScore.

Thanksgiving weekend as a whole proved to be strong for desktop sales. It marked the third straight year in which both Saturday and Sunday individually had billion-dollar online shopping days, combining for $2.92 billion for a year-over-year increase of 17%. For the five-day period from Thanksgiving through Cyber Monday, online buying from desktop computers totaled $10.21 billion, up 21% versus last year, the data revealed.

"Cyber Monday once again ranked as the heaviest online spending day of all-time and became the first day to ever exceed $3 billion in sales from desktop computers," said comScore senior VP of marketing and insights Andrew Lipsman.

"Every year it seems there's talk of the big promotional days becoming less important as promotions get extended across so much of the season, but the data suggest the exact opposite – that the biggest promotional days are only getting more important with time,” Lipsman said. “Online retailers have conditioned consumers to be very responsive to the deals on Black Friday and Cyber Monday, which is why they have consistently shown above-average growth rates year after year.”

Other highlights include:

• 140 million Americans visited online retail properties on Cyber Monday, with 77 million arriving via desktop, 103 million via mobile, and 40 million shopping on both platforms. The total number of digital shoppers on Cyber Monday surpassed Black Friday's total by 11 million.

• Amazon once again ranked as the most visited online retail property on Cyber Monday, followed by Walmart and eBay.

• Apparel & Accessories ranked as the top product category on Cyber Monday, with nearly $900 million in desktop sales, followed by Consumer Electronics and Computer Hardware, respectively.

• Consumer Packaged Goods was the fastest-growing category year-over-year on Cyber Monday, followed by Toys & Hobbies, and Apparel & Accessories, respectively.

• Households making $100,000+ in annual income accounted for 44% of desktop spending on Cyber Monday.