Amazon’s Treasure Truck gears up for a national expansion
Amazon is packing up its fleet of funky delivery trucks and hitting the road.
The online giant’s “Treasure Trucks” — a vehicle where shoppers can pick up selected discounted merchandise they purchased online — is expanding its breadth beyond Seattle. The company is sending out a fleet of trucks that will “crisscross the country” with a selection of new, trending or local items, according to Amazon.
To take advantage of the flash sale on wheels, shoppers can sign up for text notifications through Amazon’s app. The online giant will hand-pick one “must-have” item each day, and notify customers about the daily deal via text. Then customers can buy the item via the Amazon app, and pick it up when the truck arrives.
Featured merchandise will run the gamut. Among the highlighted categories will be new releases of books, video games and electronics, steaks, seafood, outdoor gear and toys, among other merchandise, Amazon said.
This will be the Treasure Trucks’ first excursion outside of the Seattle area since it was introduced in February 2016. The online giant didn’t share specific cities where the truck will visit, however, the retailer is expected to send a fleet of vehicles to more than a couple dozen cities across the U.S, where it will exist as a permanent installation, according to TechCrunch.
This is Amazon’s latest move at crossing over into the physical retailing space. In addition to adding more locations to its chain of brick-and-mortar bookstores, the online giant also has its AmazonFresh pickup stations, and cashier-free Amazon Go convenience stores operating in Seattle.
Most recently, the company announced in June that it will buy Whole Foods Markets for a whopping $13.7 billion — extending its physical presence even further.
No comments found
Online giant in deal with unlikely retail partner
Amazon is staking a claim in the appliance market in a big way in a partnership with Sears Holdings.
The embattled retailer announced it will sell its prized Kenmore-branded appliances on Amazon. The deal opens the way for the broadest distribution to date of Kenmore products outside of Sears stores and its websites. Distribution will be nationwide, and Sears Home Services and Innovel Solutions units will provide delivery, installation, and other services.
"We continuously look for opportunities to enhance the reach of our iconic brands to more customers and create additional value from our assets," said Edward S. Lampert, chairman and CEO of Sears Holdings. "The launch of Kenmore products on Amazon.com will significantly expand the distribution and availability of the Kenmore brand in the U.S."
As an added feature, Sears will sync its full line of Kenmore Smart appliances with Amazon's Alexa. The integration means that customers will able to control the appliances with a voice command.
"The connection to Alexa gives Sears the ability to get into the IoT (Internet of Things) market without having to build their own capabilities," commented Greg Portell, lead partner in the retail practice of global strategy and management consulting firm A.T. Kearney. "Sears gets to take a premiere technology and integrate it into their products as part of this deal, which is a great way to move forward.”(For more commentary, click here.)
Sears’ alliance with Amazon is its latest move to remain competitive as more players, such as Best Buy and Lowe’s, among others, continue to crowd the marketplace, stealing more share from the appliance category.
In another proactive move to take back those category sales, Sears recently introduced a new store concept that caters specifically to the appliance category. Located in Pharr, Texas, the new Sears Appliances & Mattresses stores features interactive displays of top home appliances brands in kitchen vignettes.
No comments found