Study: Mobile wins the day for Father’s Day procrastinators

BY Deena M. Amato-McCoy

More last-minute Father’s Day shoppers reached for their mobile phones when purchasing gifts for their dads.

Mobile devices accounted for 45% of all Father’s Day orders, a jump from 38.8% last year, according to new data from NetElixir.

Smartphones also came in handy when it came to placing last minute orders. In fact, 30% of all mobile sales between June 4-17, happened in the last four days (June 14-17), despite the expiration of free shipping cutoff dates.

The top spending group also aged since last year. This year’s top Father’s Day spenders ranged between 35-44 years of age (27% this year compared to 23% last year), compared to Millennials who were the top spending group in 2017 (22% this year compared to 27% last year).

Despite the age group, Father’s Day shoppers spent 42% more this year compared to 2017. Men also outspent women by 26% this Father’s Day, according to the data.


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