Study: Mobile wins the day for Father’s Day procrastinators
More last-minute Father’s Day shoppers reached for their mobile phones when purchasing gifts for their dads.
Mobile devices accounted for 45% of all Father’s Day orders, a jump from 38.8% last year, according to new data from NetElixir.
Smartphones also came in handy when it came to placing last minute orders. In fact, 30% of all mobile sales between June 4-17, happened in the last four days (June 14-17), despite the expiration of free shipping cutoff dates.
The top spending group also aged since last year. This year’s top Father’s Day spenders ranged between 35-44 years of age (27% this year compared to 23% last year), compared to Millennials who were the top spending group in 2017 (22% this year compared to 27% last year).
Despite the age group, Father’s Day shoppers spent 42% more this year compared to 2017. Men also outspent women by 26% this Father’s Day, according to the data.
‘Head tax’ battle reportedly far from over
Seattle repealed its per employee tax for big companies, however corporations, including Amazon, may still have a battle ahead.
The city rescinded its decision to levy a $275 tax per employee, per year, on companies with annual revenue of $20 million or more. However, more head tax programs could be in the works, reported Business Insider.
Seattle blamed an increasing homelessness crisis, on the big boom of office space occupied by corporations, including Amazon, Starbucks, and others. To rectify the situation, in May, Seattle’s City Council sought to impose a head tax, requiring large businesses to pay $275 per employee for the next five years.
According to the report, Amazon pushed back. In addition to threatening to halt construction of a 405,000-sq.-ft. office tower, the e-commerce giant also joined forces with other corporations to “quietly invest hundreds of thousands of dollars” into a signature-gathering campaign, called No Tax on Jobs, for a referendum against the tax on November’s ballot. Efforts forced the city to repeal the tax.
However, big business may need to keep on their game faces. Despite Seattle’s decision, multiple Silicon Valley cities are considering similar taxes, according to Business Insider.
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Sporting goods giant gets rid of paper receipts
Under Armour is transitioning to digital receipts.
Through a partnership with FlexReceipts, the sporting goods giant will now feature digital receipts across all of its retail locations in North America. Integrated within Under Armour’s Aptos point-of-sale (POS) solution, the retailer was able to add and configure the software within just days.
Armed with the digital receipts, Under Armour has another channel to capture valid emails, increase loyalty signups, drive repeat purchases, and enhance the post-sale engagement experience. The receipts also have open rates as high as 80%, according to FlexReceipts.
“Under Armour customers deserve the best connected experience, and with FlexReceipts, we can now engage with brand right digital receipts that deliver content and product suggestions tailored specifically to each customer,” said Brent Ott, senior manager of athlete and teammate retail experience for Under Armour.