TECHNOLOGY

Synchrony to acquire Loop Commerce

BY Marianne Wilson

Synchrony is expanding into the fast-growing market of digital and in-store gifting.

The financial services company said it has entered into a definitive agreement to acquire Loop Commerce, whose services and solutions include GiftNow, an e-gifting platform for retailers. The platform is currently used by such brands as including Athleta, Banana Republic, DXL, Neiman Marcus, Saks Fifth Avenue, Target and Vera Bradley. (The digital and in-store gifting market segment is estimated to be more than $400 billion in sales and growing, according to a report by Deloitte.)

The acquisition will help diversify Synchrony’s business, broaden its reach, provide more strategic value and capabilities for partners, and deepen its technology portfolio.

“The acquisition of Loop Commerce allows Synchrony to move into an adjacent space by expanding our suite of products and services for retailers and consumers,” said Margaret Keane, president and CEO of Synchrony. “The acquisition of Loop Commerce will deepen our bench of digital talent and create new capabilities in gifting, as we continue working toward creating the most compelling consumer experience at every touch-point.”

Founded in 2012, Loop Commerce is widely regarded as helping to pioneer the market of gift-commerce. Its GiftNow platform allows retailers to offer consumers an innovative way to shop, buy and deliver any product as a gift from their online store — and the gift recipient can change the color, size or even the item before it ships.

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Target reportedly testing new distribution strategy

BY CSA Staff

Target Corp. wants to get product to its stores faster — and in smaller shipments

The discounter has initiated a pilot at its 718,000-sq.-ft. warehouse in Perth Amboy, N.J., that is designed to speed up its store and digital fulfillment efforts, reported Pacific Business News, which cited a report by the Wall Street Journal. The pilot involves a just-in-time test of more consolidated inventory shipments, with product tailored to a store’s specific needs.

The new approach would also help reduce stockroom space, which would be helpful for Target’s smaller-footprint stores as well as its locations in packed, urban markets, the report said.

To read more, click here.

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Study: Real-time payments on pace to replace payment card usage

BY Deena M. Amato-McCoy

As new real-time payments infrastructure continues to be adopted, payment card usage will eventually fall by the wayside.

Based on the operational and cost benefits of real-time processing and settlement of payments, a majority of retailers (77%) believe that this option will replace the use of payment cards over time, according to “2018 Global Payments Insight Survey: Merchants,” from ACI Worldwide.

This sentiment is echoed globally. Despite their reliance on plastic cards in the marketplace, 77% of companies in the United States agree that real-time payments will eventually replace payment cards. A whopping 100% of merchants in the Netherlands agree, following the country’s success with online banking payment schemes.

Seventy eight percent of merchants believe real-time payments can help lower costs, a more than 20% increase from 2017 (57%). Meanwhile, 78% of merchants now believe real-time payments will deliver improvements in customer service. This is up from 59% in 2017.

Retailers also expect real-time payments to deliver enhancements to their customer experiences (82%). In Asia specifically, 82% of merchants are most positive about real-time payments delivering enhancements to their customer experience. In India, Malaysia and Thailand, more than 90% hold this view.

Real-time payments are gaining more attention, especially as companies struggle to balance fraud, security and shopping conversion rates. For example, 61% of merchants believe they are at a greater risk of a data security breach than a year ago, while 22% experienced theft of data in the same timeframe. Companies in Europe have been impacted the most at 26%.

Even bigger than fraud losses, and chargebacks for that matter, are those caused by abandoned baskets (59%). The retail and digital goods sectors are most pragmatic about the realities of fraud risk (64%, respectively).

“Real-time payments and security are clearly top of mind for merchants today,” said Mike Braatz, senior VP, ACI Worldwide. “Driven by customers’ shifting preferences in how they purchase and the channels they purchase through, merchants are finding the need to improve the customer experience and operating efficiency to maintain a competitive edge now and in the future.”

The rollout of new real-time payments infrastructure in 2017, notably in the U.S., Australia and the Single Euro Payments Area [SEPA] zone in Europe, “has driven a marked change in attitudes among both merchants and consumers,” said Kieran Hines, head of industries, Ovum. “Where real-time was perhaps seen as a financial plumbing issue, it is now more widely viewed as the key to delivering a series of operational benefits.”

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