TECHNOLOGY

Target drives curbside pickup to new markets

BY Dan Berthiaume

Target is expanding its Drive Up curbside click-and-collect service to 24 new markets across the U.S.

Now available at more than 1,250 stores coast to coast, Drive Up allows customers to place a mobile order, pull up to their local store, and have an associate bring the order to their car in less than two minutes for free.

Shoppers can select products from an assortment of nearly 200,000 items including home furnishings, toys, electronics, household essentials, non-perishable food, and baby-care in the Target app, and select Drive Up at checkout. Target notifies them when their order is ready for pickup, and the customer alerts the store when they’re on their way. The customer then parks in a designated spot so a Target associate can load up their car.

Target built the supporting infrastructure in-house. The discount giant debuted Drive Up in October 2017 and expanded its availability in August 2018 and again in April 2019.

The new stores offering Drive Up are located in the following states and communities:
• Maryland (Annapolis, Frederick, Hagerstown, Salisbury, Silver Spring)
• Virginia (Charlottesville, Fairfax, Falls Church, Harrisonburg, Fredericksburg, Lynchburg, Richmond, Roanoke)
• Texas (Galveston, Laredo, McAllen, San Marcos)
• Georgia (Albany, Valdosta)
• Florida (Fort Meyers, Sarasota/Bradenton)
• California (Redding, Santa Rosa, Simi Valley)

“This expansion brings us one step closer to offering Drive Up at most Target stores by the end of the year,” said Dawn Block, senior VP, digital, Target. “It continues to be our fastest and top-rated same-day service, and we can’t wait for more guests to experience this added ease and convenience across the country.”

Alan Esquanazi, executive director for retail services for Colliers International, said Target Drive Up is an example of how retailers offering blended online and offline shopping opportunities are benefiting in the modern omnichannel environment.

“An overwhelming majority of online shoppers purchased from a retailer with a physical presence, which is why click-and-collect is having such great success with retailers,” said Esquanazi. “While the ‘click’ is registered as an online sale, the ‘collect,’ which is made at the physical store, is generating additional customer sales while picking up their online order. Retail customers today are expecting and experiencing a more personal and convenient shopping experience. They often choose the physical store experience when there is a sale, or the consumer wants an item immediately.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Do you expect your business to be challenged by the ongoing escalation of the the heightened U.S.-China trade dispute?