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04/17/2018

Target expands two same-day delivery programs

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Two delivery programs will make it easier for more customers to make their Target runs — whether they shop online or in-store.

The discounter announced it is expanding “Drive Up” service, which allows guests to place orders via the Target app, then have their items brought out to their cars by a store team member. The service will now be available in nearly 270 stores in Florida, Texas, Alabama, Georgia, Louisiana, Mississippi, Oklahoma and South Carolina. This is the first expansion of Drive Up since it was launched as a pilot in the Minneapolis area last fall, according to “A Bullseye View,” a blog on Target’s website.

Here’s how it works: Customers select Drive Up as the fulfillment option when placing an order through the Target app. Target will notify shoppers within two hours that the order is ready. Customers click on the “I’m on the Way” button when they are headed to the store.

Once they arrive, customers park in a designated Drive Up spot, and a Target associate will bring the order to the car within two minutes.

The company plans to continue expanding Drive Up to 1,000 stores nationwide by the end of 2018 according to Target.

In addition, the discounter is expanding a service that lets customers shop select urban stores, and have their order delivered within two hours for a flat fee. Following last year’s successful pilot launch in four New York City stores, the service will now be available in nearly 60 Target stores in five major cities, including Boston, Chicago, New York City, San Francisco and Washington, D.C., by the end of the month, according to “A Bullseye View,” a blog on Target’s website.

When checking out in store, customers alert the cashier they would like home delivery, and choose their desired two-hour delivery window. They provide their address, and leave items at the store. A dedicated driver will deliver the purchase to the shopper’s doorstep within the customer’s chosen delivery window.

The service fee is $7. Oversized purchases, such as furniture, are subject to an additional $25 handling fee, according to the blog.

“We’re using our network of more than 1,800 stores and our enhanced supply chain operations and digital technologies to roll out more convenient shopping options … nationwide,” the blog added.